This hotel, which has the same structure of the Chichen Itza hotel of the same name, was poorly managed in comparison to that hotel. It is a wonder that service could make such a difference, considering the two hotels are structurally the same, but it does!
When we arrived at Chichen Itza, the reception offered us cool scented washclothes. There was a thoughtful style of grandeur to this hotel that the one in Coba didn't even attempt. A kind man showed us to our rooms and turned on the a/c and lights and showed us details. The waiters at the restaurant were friendly and attentive. There were extra pool towels provided.
Coba hotel was much different. Absolutely opposite from the Chichen Itza management style. The waiters were rude and inattentive. The reception was not exactly rude, but rather vacuous, uncaring.
However, since the hotel is basically the same as the villa in Chichen, it does have a lot of potential...if some manager takes an interest in doing so.
I'd stay here again for the location regardless, but the hotel management could be improved upon greatly.